Vet Marketing Officer

Description:

Job no: 850888
Campus: Mt Helen Campus
Categories: Professional/General
School/Area: Federation TAFE

• Marketing - Ballarat Campus
• Fixed term, 12-month appointment
• HEW 5: $70,499 p.a. plus 17% superannuation

About the role

Market and promote Federation TAFE’s capabilities. You will also be responsible for establishing and maintaining relationships with employers, industry groups and apprenticeship centres and for representing Federation TAFE in promotional and marketing campaigns.

About Federation University

At Federation University, we are driven to make a real difference to the lives of every student, and to the communities we serve.

Across our university and TAFE campuses in Ballarat, Berwick, Brisbane, Gippsland, and the Wimmera, we deliver world-class education and facilities. With the largest network of campuses across Victoria, as well as a growing Brisbane base, we are uniquely positioned to provide pathways from vocational education and skills training at Federation TAFE through to higher education.

Federation University’s Strategic Plan 2021-2025 outlines our ambition to be Australia’s leading regional university. Our University and TAFE provide integrated lifelong learning, skills, and impactful research enabling people and communities to prosper locally, regionally, and globally.

We are the number one ranked University in Australia for First Generation Student Enrolments (Good Universities Guide 2022). Along with top rankings in Victoria around student support, social equity, skills and employment. This includes:

• Number one in Victoria for Social Equity
• Number one in Victoria for Skills Development (undergraduate)
• Number one in Victoria for Student Support (undergraduate)
• Number one in Victoria for Skills Development (postgraduate)
• Number one in Victoria for Full Time Employment (undergraduate)

About you

You will promote Federation TAFE’s capabilities and recruit students and apprentices and respond to specific marketing requests from TAFE delivery areas in response to new course offers, start or mid- year enrolments or the need to increase student numbers. You will work collaboratively to produce marketing materials, resources, and planned enrolment events. You will also build and maintain networks with stakeholders such as employers, industry groups and apprenticeship centres with the objective of promoting Federation TAFE’s training capabilities.

You will represent Federation TAFE in promotional and marketing campaigns, career days and expos and provide support to students with general careers advice as required. You will develop communication strategies for TAFE with leads to be nurtured in a timely and relevant manner with the assistance of Higher Education Marketing Recruitment Team. You will also contribute to the FederationTAFE marketing plan by providing feedback on market needs and new marketing opportunities.

To be considered for this position, you will possess:

• knowledge of the Vocational Education and Training sector, including the demand driven system, with the capacity to identify training opportunities within the sector;
• the ability to establish and maintain productive networks to ensure the delivery of ongoing services and repeat business;
• communication, interpersonal and negotiation skills, including the capacity to work collaboratively with a range of stakeholders to ensure student and customer satisfaction;
• organisational and administrative skills, including the ability to prioritise and meet tight timeframes while paying attention to detail; and
• experience in developing marketing and promotional material.