Description:
The Social Media Officer leads the planning, content sourcing and development, engagement, community management, and reporting of the Ariat and Just Country Australia brands across a variety of social media platforms in Australia and NZ.
- Execute a results-driven social media strategy
- Develop and curate engaging content for organic social media platforms for Just Country Australia and Ariat brands in Australia and NZ
- Collaborate with marketing and other internal teams to plan social media activity to align to priority brand campaigns that contribute to sales and marketing objectives
- Assist in the creation and editing of written, video and photo shoot content
- Source and effectively manage brand aligned influencers
- Build followers and audience engagement for our channels
- Interact with users and respond to social media messages (exc customer service queries)
- Identify and source UGC to supplement our branded content
- Report on our profile, performance, demographics and engagement
- Provide exposure to our brand stores via our primary platforms
Characteristics:
- Honesty, integrity and reliability with a strong work ethic
- Down to earth nature
- Professional and positive attitude
- Strong attention to detail and ability to manage multiple projects
Selection Criteria:
Essential:
- Previous social media management experience of 4+ years in a retail, conversion based organisation
- Demonstrated ability to plan, curate and post on multiple social media channels (including Facebook, Instagram, Tik Tok) with different target audiences
- Ability to write, plan and produce social media content, including editing of image and video content
- Experience in managing influencers successfully to meet brand objectives
- Knowledge of social media trends and demonstrated experience in growth and performance in these channels
- Demonstrated experience with social media scheduling applications
- Exceptional interpersonal, communication and organisation skills
- Excellent administration skills and attention to detail.
- Strong organisational skills and the ability to manage multiple projects