Social Media Officer

 

Description:

The Social Media Officer leads the planning, content sourcing and development, engagement, community management, and reporting of the Ariat and Just Country Australia brands across a variety of social media platforms in Australia and NZ.

  • Execute a results-driven social media strategy
  • Develop and curate engaging content for organic social media platforms for Just Country Australia and Ariat brands in Australia and NZ
  • Collaborate with marketing and other internal teams to plan social media activity to align to priority brand campaigns that contribute to sales and marketing objectives
  • Assist in the creation and editing of written, video and photo shoot content
  • Source and effectively manage brand aligned influencers
  • Build followers and audience engagement for our channels
  • Interact with users and respond to social media messages (exc customer service queries)
  • Identify and source UGC to supplement our branded content
  • Report on our profile, performance, demographics and engagement
  • Provide exposure to our brand stores via our primary platforms

 

Characteristics:

  • Honesty, integrity and reliability with a strong work ethic
  • Down to earth nature
  • Professional and positive attitude
  • Strong attention to detail and ability to manage multiple projects

 

Selection Criteria:

Essential:

  • Previous social media management experience of 4+ years in a retail, conversion based organisation
  • Demonstrated ability to plan, curate and post on multiple social media channels (including Facebook, Instagram, Tik Tok) with different target audiences
  • Ability to write, plan and produce social media content, including editing of image and video content
  • Experience in managing influencers successfully to meet brand objectives
  • Knowledge of social media trends and demonstrated experience in growth and performance in these channels
  • Demonstrated experience with social media scheduling applications
  • Exceptional interpersonal, communication and organisation skills
  • Excellent administration skills and attention to detail.
  • Strong organisational skills and the ability to manage multiple projects

Organization Just Country Australia Pty Ltd
Industry Marketing Jobs
Occupational Category Social Media Officer
Job Location Brisbane,Australia
Shift Type Morning
Job Type Full Time
Gender No Preference
Career Level Experienced Professional
Experience 4 Years
Posted at 2024-05-11 1:12 pm
Expires on 2024-12-23