Social Media Officer

Description:

Just Country Australia is a market leader in the equine industry. We are a long-standing, well-established wholesale and distribution company representing many leading brands including Ariat, Just Country and more throughout Australia and New Zealand.

Responsibilities

The Social Media Officer leads the planning, content sourcing and development, engagement, community management, and reporting of the Ariat and Just Country Australia brands across a variety of social media platforms in Australia and NZ.

• Execute a results-driven social media strategy
• Develop and curate engaging content for organic social media platforms for Just Country Australia and Ariat brands in Australia and NZ
• Collaborate with marketing and other internal teams to plan social media activity to align to priority brand campaigns that contribute to sales and marketing objectives
• Assist in the creation and editing of written, video and photo shoot content
• Source and effectively manage brand aligned influencers
• Build followers and audience engagement for our channels
• Interact with users and respond to social media messages (exc customer service queries)
• Identify and source UGC to supplement our branded content
• Report on our profile, performance, demographics and engagement
• Provide exposure to our brand stores via our primary platforms