Social Media Coordinator

Description:

Social media is a key way for us to drive brand awareness, share our unique point of view, drive traffic to site and cultivate a positive and supportive community. As we grow, we need someone working full time on this key area of our business, and in this newly created role, you’ll be responsible for the day to day coordination of our social media accounts, creating content, engaging with and growing our audience and finding new ways to stay relevant.

A true creative, you’ll be obsessed with creating and sharing engaging content that represents our brand and resonates with our audience. As a social media native, your day to day will focus on coordinating and pushing out all organic content on Instagram, TikTok, Facebook, Pinterest and Twitter, constantly finding ways to stay relevant, drive engagement and followers. You’ll work with our Creative Director, Graphic Designers and Editorial Director to brainstorm and execute powerful and relatable story telling, video and educational content around pregnancy and parenting.

You’ll be an excellent copy writer and story teller, always finding ways to make captions interesting and scroll-stopping and representative of The Memo’s unique tone of voice.

You will be responsible for community management, cultivating a positive social environment that is supportive, non-judgemental and empathetic, always. And you’ll work closely with our Marketing and Partnerships Manager to build relationships with influencers and like minded brands to grow our audience.

On top of your remuneration package (salary/superannuation), some of the team member benefits include:

• Access to bonus and incentive programs
• Unlimited discount of product at cost price
• Access to professional development programs
• Health and well-being initiatives
• And the opportunity to work on exciting and challenging projects that take The Memo brand experience to the next level

Your key responsibilities include:

• Planning, coordinating and executing all social media content across The Memo’s accounts on Instagram, TikTok (new), Twitter, Pinterest and Facebook.
• Driving account followers, saves, shares and comments through engaging posts and brand partnership and awareness initiatives.
• Supporting the Marketing and Partnerships Manager on influencer outreach and sends.
• Community Management, responding to comments and DMs and responding to relevant posts.

We are looking for someone who has:

• A passion for social media with experience in organic content creation and community management for Instagram, TikTok, Pinterest and Facebook.
• A creative mindset, inspired by the best brands and accounts from around the world.
• Excellent copy writing skills.
• A community centric approach.
• A positive ‘can-do’ attitude.
• Ability to work both autonomously and in a team environment.
• Ability to implement and execute ideas as well as strategise and analyse.
• Effective time management skills and meticulous attention to detail