Senior Social Media Officer

Description:

About the team

The Brand, Marketing and Recruitment (BMR) division exists for the purpose of showcasing the best of UWA, ultimately enhancing reputation and driving student recruitment. The division consolidates all marketing, communications and future student related activity into one team, enabling efficiency and effectiveness gains for the University.

Functions delivered by the BMR division include organisational wide brand strategy and management, strategic marketing planning, communications activities (advertising, marketing, content, media, public relations); digital communication, reputation management, recruitment planning, business development, schools engagement, contact centre operations and admissions services. The range of functions delivered are all targeted at managing the University’s reputation and achieving its revenue goals.

The Brand and Marketing team within BMR provides strategic brand direction and ongoing brand management for the University. The marketing area works across all global markets to help build the brand position and to attract business partners and students to UWA. The Brand and Marketing team consults with; and across all areas of the University to implement marketing plans and associated activities.

About the opportunity

The Senior Social Media Officer, under the direction of the Digital Channel Manager, will be responsible for leading the University’s social media strategy and its deployment across a variety of social media platforms. This role is instrumental in improving consistency and creativity across the University’s online presence.

To be considered for this role, you will demonstrate:

• Relevant tertiary qualification or demonstrated equivalent competency
• Substantial experience managing social media accounts and campaigns; using social media management tools; and sourcing and curating content
• Excellent written and verbal communication skills including the ability to adapt to different audiences
• Experience in supervising a small team and formally reporting on their activity, as required
• Advanced customer service skills and the ability to recognise potential risks to brand reputation and to respond accordingly
• Demonstrated ability to plan, organise, set priorities and meet deadlines
• Ability to work productively as part of a team, as well as independently, and contribute to a high-performing, positive team culture
• Proficiency in a range of computing skills including word processing, spreadsheets, databases and image editing software