Description:
Your new company
Is a global leader in professional information services and software solutions.
Your new role
Looking for an enthusiastic, digital-savvy Senior Marketing Specialist, Research & Learning, APAC to join the APAC Marketing Team. This person will be a senior member of the marketing team and help drive business success by planning, executing, and optimising all marketing and communications.
Key Duties:
You will be responsible for the following;
- Create and execute content marketing plan for brand and product awareness, including thought leadership webinars and written content (ie) eBook, blog posts.
- Manage and engage various association partnerships and 3rd party advertising channels.
- Create and own lead-gen campaigns, including ongoing product demo series.
- Partner with Digital Marketing Manager, regarding website optimisation, social media advertising, and SEM campaigns.
- Create and send regular email marketing program.
- Engage external vendors, like the graphic designer, to execute on marketing plans.
- Manage all marketing-related data for R&L including, but not limited to list segmentation, lead management and allocation.
- Establishing collaborative relationships with key groups such as Segment.
- Directors, Product Managers, Sales, Editorial, Customer Support, Operations and Finance.
- Represent marketing in the multidisciplinary R&L leadership group to ensure brand, product, brand and financial objectives are met.
- Continuously improve campaign performance and marketing KPIs across various channels.
Your skills and experience
- Minimum 10 years’ experience as a generalist marketing and communications professional.
- Advanced copy writing experience.
- Excellent written and verbal communication.
- Demonstrated ability to manage several projects concurrently, with excellent time management and organisational skills.
- Ability to manage multiple stakeholders, with competing priorities, across the business.
- Action-orientated approach to work and always quick to respond.
- Takes initiative without prompting.
- The strong understand of product marketing best practice.
- Advanced working knowledge of SFDC, GoToWebinar, and ideally Pardot.
Your benefits
- Work/life balance- We encourage and support flexibility.
- The Perks- Health & Wellbeing initiatives, Free On-Site Parking Employee discounts.
- Great culture- Our close-knit team is fun and friendly with social events from time to time.
- Location- Head office is located in Mac Park.
- Innovative company- Take pride in joining a Global Tech Leader.