Senior Marketing Officer

Description:

The Global Brand and Marketing Directorate at CQUniversity is primarily charged with generating interest in the University, an activity and goal which is shared by all departments. The University’s Inbound Marketing team’s focus is on prospect nurture (from initial interest to application), overseeing the management of marketing information in the CRM, marketing automation, and content writing to support the promotion of the University’s course portfolio. You will work with enthusiastic and energetic professionals to develop and implement local and national inbound marketing strategy.

Under the leadership of the Manager, Inbound Marketing, you will assist with the nurture of prospective students and other audiences. You will be responsible for developing and delivering a range of email content to stakeholders, adopting appropriate segmentation to enhance the customer journey. You will also be responsible for contributing to research projects and using secondary data to maximise opportunities to communicate meaningfully with a range of audiences. You will contribute to the planning and execution of the University’s marketing automation strategy to facilitate personalised and timely communication.

Delivering on the inbound marketing strategy, you will act as a custodian of the CRM ensuring the accurate and consistent capture of directorate-wide relationships, recruitment activities, interactions and communications to ensure the successful delivery of the inbound marketing strategy.

Position Requirements

• Knowledge of marketing automation software and strategy, especially email marketing.
• Experience developing and implementing marketing strategy in data driven, digital and traditional marketing environments.
• Exceptional communication skills, particularly in relation to content planning and creation, and communicating with influence in a digital environment.
• Experience in implementing strategy to identify, nurture and convert prospects.
• Experience with CRM software.
• Experience utilising marketing research data to provide meaningful insights.