Senior Marketing Officer

Description:

We are looking for a highly skilled marketing professional with the passion, drive and experience to create, develop and deliver a mix of effective and persuasive promotional campaigns, building audience awareness, engagement with our brand and programs, driving visitation and revenue. A team player, you will be experienced in content creation, working with external designers to create marketing activities that drive a strong return on investment builds audiences across multiple locations; enhancing the contribution and connection to Museums Victoria's mission, vision, values and strategic objectives.

• Planning, developing and implementing targeted promotional campaigns and brand communications to support cross-functional teams
• Content planning and execution across bought, owned and shared channels developing integrated digital marketing plans, including development of eDMs, web content, organic and paid social media
• Preparing and analysing post campaign reports, including ROI/commercial return reports to support decision making for existing and future campaigns
• Managing budgets, negotiating with suppliers and monitoring spend to achieve ROI.
• Gatekeeping all current and future brand assets to ensure they comply with the MV style guide and are up to date and delivered with excellence to uphold and strengthen the MV reputation in market
• Plan and develop photographic or video projects, liaising with and project managing campaigns
• Planning, leading and developing marketing onsite signage

Developing marketing and bought media briefs for agencies based on audience requirements and key objectives

Supporting Marketing Managers on large-scale campaign asset roll outs, ensuring that they are delivered on time and with excellence