Senior Marketing Manager

Description:

Senior Marketing Manager (Blockchain)

(Effective as of 21/10/2021)

Employer: AgUnity Pty Ltd

Work Type/s: Full Time, Part Time

Classification/s: I.T. & Communication Technology

Sector/s: Business/Private

Location: Fully remote, preference for Gold Coast, Queensland

Remuneration: Competitive salary package with equity plan

Job posted on: 21st October, 2021.

Applications close: 30th November, 2021.

• Work for an award-winning Australian FinTech/AgTech start-up
• Opportunity to contribute to a major, world-first blockchain project
• Ability to contribute to for-profit for-purpose enterprise targeting the world’s billion poorest farmers

About Us

AgUnity is an Australian-based start-up founded in 2016 with the ambition to help change the lives of the 1-billion plus smallholder farmers in the world. Tackling issues of a lack of trust, corruption & graft, poor record-keeping and farming inefficiencies, AgUnity has developed a smartphone and blockchain-based solution for the world’s poorest farmers, a simple mobile app restoring trust and enabling cooperation.

We are expanding our team as we take on new projects and we’re looking for skilled and enthusiastic people to join the organisation. We are committed to creating an ethical and empowered work culture and delivering demonstrable value for our stakeholders. We genuinely believe we have found a new way to improve the lives of millions of low-income farmers worldwide.

The Role and Responsibilities

AgUnity is undertaking a new, world-first digital token project, AgriUT (http://www.agriut.org.au) and we require a senior marketing manager to oversee and manage the execution of the marketing and sales strategy for this token. In this role you will hold ultimate responsibility for the marketing activities at AgUnity and oversee the development and delivery of fully integrated marketing for our business.

What you will achieve in 12 months:

• Be responsible for all aspects of daily management for the marketing function.
• Develop multi-channel marketing initiatives. Key channels include: content marketing, digital marketing, and direct client marketing.
• Work closely with content marketing to craft stories that showcase the organisation's value proposition through all channels.
• Work closely with our digital team and actively contribute to the strategy and management of key marketing channels including the firm’s global website, social media and paid marketing programs.
• Improve awareness to accelerate conversion rates at each stage of the sales funnel.
• Lead the execution of campaigns to targeted customers from the bottom up.
• Work closely with management and sales to develop and implement strategy the go-to-market vision.
• Establish, evolve, and develop the marketing planning, analytics, operations, and overall go-to-market disciplines.
• Develop, test, and report on relevant KPIs for all marketing activities.
• Work with our growth team to integrate the overall marketing growth strategy.
• Manage the launch of ICO, Cryptocurrency products, categories and marketing activations.
• Develop, communicate and implement marketing strategies and ensure all teams are aligned to the objectives required to achieve the strategies.
• Develop a comprehensive marketing calendar and ensure the whole marketing team are aware of the dates and hit the set milestones.
• Develop and implement new market and expansion go-to-market strategies.
• Track record of success in senior marketing roles and still have the ability to get down into the trenches, implement solutions in both digital and traditional marketing channels.
• Results focused with strength in using data and analytics to support marketing programs.
• Work closely with the company’s Sales team; enables them to meet their commercial objectives by providing them with appropriate tools, materials and presentations.
• Work closely with product management team to define marketing materials and programs.

Our Ideal Candidate

• A self-starter and highly motivated to achieve, capable of working in a fast-paced, start-up culture.
• A lead-from-the-front mentality, with experience in a cross-functional, team environment.
• Can navigate and organise chaos.
• A great communicator with excellent written and presentation skills, including the ability to communicate complex concepts clearly and simply, both in writing and verbally.
• 10+ years of Marketing experience required, with at least 2 in a marketing leadership and expansion role.
• Integrity is at the core of your being. You want the best for those you work with and the world around you.

Culture

AgUnity is building a team of passionate people who care about making a difference; who are open to new ways of thinking; and who are creative, hard-working, and resilient. In this role you’ll be provided with the opportunity to lead, learn and evolve as part of a diverse organisation that has kindness at its core.

Application and Interview Process

To apply, please send your current CV and a cover letter via our application portal. We will contact candidates on a rolling basis, so don’t wait to apply! The interview process is outlined below:

1st Interview - Culture fit

2nd Interview - Line Manager

3rd Interview - Senior Colleague

4th Interview - CEO