Description:
The Customer Marketing team’s work is incredibly diverse and on any given day can affect millions of people. Some of our projects include:
- Economic recovery and stimulus campaigns.
- Work health and safety initiatives.
- Cost of living campaigns.
- Digital products such as QR code check ins and proof of identity.
- Service for Business programs.
The team is highly collaborative, responsive and always open and respectful of new ideas and ways of working.
As the Senior Marketing & Campaign Advisor, you are responsible for developing and implementing marketing programs and advertising campaigns for the organisation in line with NSW Government priorities and customer’s needs. You will lead the development and implementation of the overarching multi-channel strategies for marketing programs and advertising campaigns across the Branch.
- Lead the development and implementation of marketing and communication plans and campaigns (including research, advertising, social media, digital marketing, brand management, events) to inform customers about NSW Government programs and services.
- Lead and manage the delivery of complex projects using a multi-disciplinary approach to delivery organisational objectives.
- Collaborate with project teams on all marketing and communication functions (including review of project documents) to ensure strategically sound, timely and cost-effective delivery of communication functions.
- Participate in project delivery activities such as WIPs, launches, workshops and presentations to deliver accurate project communications.
- Relationship management of vendors and stakeholders including creative and media agencies and print houses to deliver accurate, timely and cost-effective communication outcomes.
- Appropriate tertiary qualifications and/or demonstrated, equivalent, relevant professional experience.
- Ability to lead result driven campaign strategy and execution.
- Excellent communication skills with both internal and external parties.
- Experience collaborating with subject matter experts to develop timely responses.
- High level attention to detail, organisation and prioritisation.
- Proactive approach to all work.