Senior Marketing Adviser

Description:

The Department of Jobs, Skills, Industry and Regions is firmly focused on driving a strong and resilient economy that benefits all Victorians – by creating more opportunities for people through jobs and skills; supporting businesses and industries to grow and prosper; and building vibrant communities and regions.

Established on 1 January 2023, our work spans numerous portfolios, supporting departmental ministers and operating across metropolitan, regional and international offices. We oversee various public entities, including public corporations, regulatory authorities and specialist boards.

The Department strongly encourages applications from Aboriginal and Torres Strait Islander people and offers reasonable adjustments for applicants with disabilities.

Our values are accountability, integrity and respect, and underpin everything we do.

The Role

The Senior Marketing Adviser delivers innovative, high-quality and effective communications, media and stakeholder engagement services across a Ministerial portfolio, to support the achievement of government priorities and the department's objectives.

The position has the following key accountabilities but not limited to:

• Coordinate and implement research projects, advertising campaigns and marketing activities for the department designed to support business programs across Ministerial portfolios.

• Coordinate the development and implementation of integrated, multichannel paid media campaigns.

• Manage marketing projects to support program initiatives across Ministerial portfolios.

• Coordinate the development and production of a range of print, digital and multimedia material to support the campaigns and media strategies.

• Build and maintain strong relationships across the department and with external stakeholders to maximise joint promotional opportunities.

• Monitor campaign effectiveness, outputs, tracking and budgets across campaigns.