Description:
As an Senior Manager, Addressable Activations within the IPG Mediabrands network, you will create and execute digital marketing strategies for key brands, advising on the best media strategy and fulfilling campaign implementation via DSP trading.
Key Responsibilities
- Collaborate with AdOps and Agency teams on campaign set up
- Ensure IO requirements are correctly implemented in DSP consoles
- Generate and distribute pixels/beacons for DSPs
- Use DSP and Ad-Server data for daily statistical analysis
- Track, measure and analyse early post-campaign activities and troubleshoot as required
- Communicate campaign status to Client Service teams
- Generate and deliver performance reports using a variety of advanced tools.
About You
- 4+ years experience in programmatic media including working with DSP's such as DV360, Trade Desk or other
- Experience planning, implementing and optimizing campaigns within DSPs
- Confident in creating digital strategy and presenting insights to clients
- Advanced excel skills, data visualization, charting and analysis
- Ability to organize and manage detail work campaign performance
- Solid understanding of ad networks, exchanges, or auction marketplaces
- Understanding of the digital landscape with a desire to learn about emerging technologies
- The ability to have fun!