Description:
This is an exciting time to join ACAP (part of the Navitas Group) and be part of a growing and diversifying business and a marketing team that is central to driving student acquisition.
Working closely with the Marketing Director and the broader Marketing Team, you will be responsible for setting and delivering content and PR targets, applying your proficient communication skills as well as your exceptional writing ability to drive awareness and exposure for the ACAP brand across digital and print.
We are a mid sized supportive team, so the opportunity to help shape a new direction for the brand and explore new opportunities in content development will have you working collaboratively across the team and through the College.
Your expertise and efforts will contribute to the goal of generating positive media stories and fostering key stakeholder relationships while raising the profile of the college.
This role involves:
- Developing communications, public relations, content and key event; plans, schedules and protocol.
- Identifying content opportunities, writing media releases and articles as part of ongoing proactive and reactive media engagement and liaison.
- Identifying and building relationships with industry stakeholders, including fostering strong relationships with media and key journalists to ensure story traction.
- Writing and editing news items showcasing achievements, events and initiatives on the ACAP website.
- Working with the broader content and campaign teams to dovetail curated content for student recruitment and social channels.
- Being integral to the team in building and developing a library of content using a wide range of media – videos, print, podcasts as well as digital assets to be used organically and via paid campaigns.
- Working with the Divisional Corporate Affairs Manager in the creation and management of PR and communication activities and in issue or crisis management situation as required.
We would love you to have:
- Tertiary qualifications in communications, public relations, journalism, corporate affairs or marketing.
- Extensive experience in a public relations, journalism, communications or media role, ideally in an agency environment or in the education sector.
- Proven experience in creating positive media coverage and delivering community and media engagement.
- Superior communication, copywriting, and proofreading skills.
- Client management and an ability to work collaboratively with various stakeholders from diverse disciplines.
- Demonstrated ability to manage multiple tasks and set priorities to deliver results on message, on brand, on time.
Some of our perks and benefits include;
- Staff study scholarship 75% for all courses
- Up to 2 paid volunteer days per year for your passionate causes
- First class modern facilities
- Health & Wellbeing packages which includes free counselling for employees and family
- A variety of discounts including gym membership, movie tickets, travel, accommodation and insurance
- Salary sacrificing and novated leasing
Are we right for you?
- If you like working in collaborative, vibrant and evolving team that’s committed to student communications, marketing excellence, inclusive culture and celebrating together, you’ll flourish here.
- This is key role in our team and it is critical that you are passionate in keeping up to date with the newest of technologies and channels.
- You’ll mix and collaborate with colleagues across ACAP, including a supportive Head of Marketing and an inspiring CEO.
- We understand this role would suit a more senior professional, possibly a parent, professional academic or someone with a passion side project looking for a flexible, part time, hybrid role; we will achieve the right balance for the right candidate.