Professor Of Marketing

Description:

Edith Cowan University (ECU) is a leading multi-campus university in Western Australia serving communities nationally and internationally. For 15 years in a row, ECU has achieved a 5 (out of 5 star) star rating for teaching quality in the 2022 Good Universities Guide (GUG). ECU is ranked in the world's Top 100 universities under 50 years old in the 2022 Times Higher Education (THE) Young Universities Rankings, and in the Top 500 THE World University Rankings.

The School of Business and Law (SBL) is accredited by AACSB International and develops industry-ready graduates through high-quality teaching and learning experiences and engaged applied research. The School offers a comprehensive range of undergraduate and postgraduate coursework and research degrees designed to give students relevant theory, practical work experience and critical employability skills.

In 2022, the School’s Business and Economics discipline was ranked in the Top 250 on the THE World University Rankings, an improvement of over 200 places and two bands in just two years. The School’s Tourism and Hospitality program is ranked in the Top 75 in the Shanghai Rankings. The School houses the ECU Strategic Research Centre for Work + Wellbeing (CW+W) along with SBL’s Centre for Tourism Research. Both have been instrumental in raising the profile of the School for research and work practice.

As part of an exciting expansion plan, the School of Business and Law will move into the $853 million world-class facilities of the landmark ECU City Campus at Yagan Square in the Perth CBD in 2025. This state-of-the-art Business, Law, Creative Industries and Technology Campus will be where innovative thinkers and teachers, adaptive learners and global citizens meet to become the leaders of tomorrow. ECU’s CBD campus will bring together streams of teaching and research with unique synergies for growth and development. This is unequivocally the most exciting time of all to join the University as it embarks on this transformational journey.

The Role
The Business Services Discipline within the School of Business and Law is comprised of high performing, scholarly and impact-oriented academics who seek to transform lives and enrich society through their research, teaching and engagement activities. The group comprise Marketing, Hospitality and Tourism, Innovation and Entrepreneurship, Sport, and Event Management disciplines.

The teaching profile of the Business Services group encompasses programs, majors, minors, specialisations, and units in the fields of marketing, innovation, entrepreneurship, hospitality and tourism, event management, sport management and data analytics, at both the undergraduate and postgraduate level. Teaching is delivered in a variety of modes spanning face-to-face, intensive and block delivery, hybrid, online, with some units delivered in accelerated online formats.

The Business Services Discipline seeks to make an academic appointment at the Professor level in the areas of Marketing and Innovation. Priority areas of expertise could include but not limited to, the following areas: marketing strategy, digital marketing, data analytics, branding, innovation management, design thinking and creativity.

Successful appointees will demonstrate capability in leadership whilst undertaking high-quality, engaging research that meaningfully contributes to business practice, with either an emphasis in marketing and/or innovation/entrepreneurship creating positive educational and societal impact. The Discipline has an excellent track-record of providing a learner-centred pedagogy that is supportive and inclusive of diverse groups of people, with a large focus on advancing work-integrated learning and job-ready skills through the curriculum. The Discipline places emphasis on a wholistic and integrative approach to education, research and engagement.

Academics within the School and Discipline hold the legacy, achievements and values of Edith Dircksey Cowan; with staff embodying a warm spirit of collegiality, rational inquiry, personal excellence, respect for all people, and courage to pursue ambitious and impactful goals.