Product Marketing Officer

Description:

As the Product Marketing Officer, you will support the implementation of marketing campaigns and activities to strengthen our products, increase brand awareness and execute lead generation activities for Swinburne University.

An integral part of the Product Marketing team, your day-to-day will be varied. You’ll have exposure and input into marketing activities, prepare marketing briefs, engage with stakeholders, collateral development, and coordinate event activities.

You’ll become a product expert and the person with the answers. You’ll get the opportunity to work with people with diverse skillsets including academics, TAFE teaching staff, and marketing professionals. Collaboration with the Events team to plan and execute recruitment events will also be an important part of your role.

Other responsibilities within this role include undertaking desktop research to inform competitive reviews to provide input to the management of the product portfolio.

About You
To be suitable for this role you will need to have experience in the below key accountabilities:

• Demonstrated experience in the development and implementation of campaign briefs
• Strong interpersonal communication and teamwork skills with specific evidence of successful stakeholder management
• An understanding of the digital environment and its key messaging channels