Product Marketing Manager

Description:

The successful person will have a proven track record of running successful B2B SaaS marketing campaigns, ideally in the fields of AI, CX, Digital Marketing or Customer Support.

This is a fantastic opportunity for a highly capable marketing specialist to join a high growth AI tech company. You will be key to the company’s future growth, on a global basis.

You will have an existing global customer base to leverage and a product that is vetted and approved by a key, global, Tier 1 social media platform.

You will focus on driving Annual Recurring Revenue (ARR) through marketing strategy creation and execution, optimising inbound lead generation campaigns (for enterprise sales, as well as product led growth), launching new tech products to new markets, supporting the sales team with product positioning and sales assets and researching our users and the market.

You will be fully supported by the CEO, Head of Growth and Sales Leadership, while having oversight over a FT Marketing Coordinator, PT Communications Consultant, PT Brand Manager and freelance web and graphic designers.

• Extensive SaaS startup experience in product marketing, digital marketing, ABM, PR, SEO, advertising, social media and events
• Ability to own budgeting, planning and reporting on a campaign/monthly/quarterly/annual basis
• Proven ability to manage marketing campaigns end to end
• Comfortable working hand in hand with the sales teams to brainstorm, strategise, plan, execute, evaluate and improve go-to-market tactics such as ABM, as well as sales enablement tools
• Very collaborative in nature – particularly with sales, pre-sales, product and C-suite teams
• Results driven, with lots of energy and enthusiasm
• A proactive curious self-starter able to work independently with limited direction in a fast-paced environment
• Multi-tasking / wearing multiple hats – we are still a small and growing team
• Excellent written and oral/presentation skills, you love to tell a story
• Strong computer proficiency including CMS, CRM and at least basic graphic design tools
• A strong understanding of the modern technology and competitive landscape