Product Marketing Manager

Description:

Data Zoo offers an identity verification solution for any organisation required to obtain confidence in the identity of their customers during digital interactions. In the last 24 months, we have considerably grown with the digitisation of financial institutions and the increasing focus on improving remote onboarding processes. Data Zoo enables clients to verify their customers through various capabilities while reducing friction, costs and complexity. In addition, we constantly improve our solution, including adapting to market trends with innovative new features. We are focused on providing long-lasting value and reliability. 

About the role

As Data Zoo's Product Marketing Manager, you'll be responsible for leading strategic development, creation and execution - shaping the voice and value of Data Zoo. You will be a critical connection between product, sales, customer and business development teams, helping influence product strategy while working closely with the Brand & Communications Manager on our go-to-market strategy. In addition, you will be working across the development and launch of our new patented product.

We are counting on you

• for market understanding - Undertake and oversee; market, customer and competitive research to segment the market and produce buyer insights, identifying what opportunities, challenges and dynamics exist
• to create positioning, messaging, storylines and content - Develop clear and crisp positioning that will guide messaging and other go-to-market strategies, including helping create storylines and content to communicate value across all stages of the buying journey
• to guide product strategy - Collaborate with internal teams and customers to uncover latent market needs and understand value-based behaviours and perceptions to drive prioritisation of roadmap features, lead new product launches and generate product demand
• to drive impact - Create, implement and refine programs that enable market-facing staff to understand better and address buyer wants and needs, while also helping drive adoption and retention with existing customers
• to close the gap - Work with rural, Aboriginal and Torres Strait Islander primary schools to promote a learning environment that fosters positive interaction and engagement through technology

Skills and qualification required to perform this role

• 3-5 years of product marketing experience, with exposure to B2B technology marketing
• Able to deliver clear, compelling and articulate written and verbal communications, with the ability to build enthusiasm for new plans
• A good eye for balancing user experience and design that will resonate with targets
• The ability to analyse and interpret different datasets to validate and uncover insights, and the willingness to change direction based on results
• Experience across project planning and management, and working end-to-end with go-to-market strategies
• As Data Zoo is a fast-growing and paced workplace, managing multiple projects at once is essential
• A team player that is happy to lead and help out where needed

Data Zoo is renowned for its strong sense of culture and investment in each individual to promote equality, kindness, and professionalism. We support individual growth by encouraging skill and academic building by giving them the opportunity to further their learning. Data Zoo is built on a strong base of trust and support without bias, be it gender or cultural, providing an honest environment promoting inclusivity. 

What's in it for you

• Knowledge sharing and internal mentoring to increase staff skills
• In-house and external social occasions (powered by our Social Committee)
• Flexible working hours with a strong emphasis on work/life balance 
• Leave for birthdays and mental health awareness
• Opportunity to travel to DZ offices
• Work with a one-of-kind team!