Description:
The Performance Marketing Assistant is responsible for assisting with customer acquisition and conversion through paid digital channels in line with our global e-commerce and performance marketing strategy.
Responsibilities:
- Execute the performance marketing strategy (SEM, Paid Social, Display & Affiliate) in line with e-commerce guidelines
- Execute a performance marketing strategy in conjunction with the broader marketing team encompassing channels such as Paid Search, Paid Social, Retargeting and Affiliates marketing to meet performance marketing KPIs.
- Working with the Digital Marketing Specialist to implement and optimise paid search tactics based on top line digital marketing strategies to continuously improve performance, innovate and drive results.
- Hands-on utilisation of Google Ads, Google Analytics and other relevant platforms across relevant social and digital channels including Instagram, Facebook, TikTok, Pinterest and Snapchat to drive performance across our global ecommerce sites under the guidance of the Digital Marketing Specialist.
- Working with the Digital Marketing Specialist to provide ongoing optimisation for campaign structuring, audience segmentation, landing pages and improvement opportunities across all performance marketing channels.
- Test new and different ways to improve campaign performance against objectives.
- Utilising 1st and 3rd party data to target and convert high-value customers and identify areas of opportunity.
- Assisting with affiliate performance
- Perform daily monitoring of campaign performance to ensure traffic and ROAS objectives are achieved.
- Perform analysis of website traffic and visitor behaviour to identify trends and opportunities.
- To ensure ad visibility and adherence to guidelines you will need to conduct regular audits of paid search results.