Penfolds Global Marketing Executive

Description:

The Content, Collaborations & Media Executive role for Penfolds is responsible for delivering global brand creative and campaign asset suites globally. The role helps to build a consistent and engaging brand ecosystem across all consumer touchpoints.

In this role, you will lead the development and coordination of (campaign and non-campaign) content initiatives as well as grow brand awareness, consideration, and conversion through effective advertising globally. This person will also work closely with in-house and external agencies, leading content best practices. Additionally, this person is the day-to-day contact for the delivery of Penfolds social media content and eDM design and storytelling.

• Lead development of campaign toolkits and assets for new product releases, working closely with agency partners
• Support global media partnerships and collaborations
• Manage brand collateral projects, such as video edits, global event content capture, photoshoots, brand guidelines and design principles
• Manage Penfolds assets and licensing, including brand archive
• Provide recommendations and support the delivery of through-the-line media plans
• Support digital innovation projects
• Manage brand presence across third-party platforms

About you

Experienced in multi-channel content creation you will have a proven capability in delivering compelling storytelling for different target demographics. Valuing consumer insights you will data led in your approach with a strong bias for collaboration. You'll be known for your project management skills and your ability to deliver compelling content that drives consumer engagement.

• Experience with Facebook Business Manager a plus
• Experience in luxury or inspirational, lifestyle or culture-led content/marketing
• Experience with web copywriting and SEO