Owned Channels Marketing Specialist

Description:

We are seeking an Owned Channels Marketing Specialist to join our hard working, collaborative, multi-skilled team whose primary focus is to grow the audience of Optus Sport through engaging with subscribers and non-subscribers in the moments that matter.

The ideal candidate will be a digital and proactive all-rounder who can manage multiple campaigns at once to deliver on the marketing objectives and strategy. This includes working across a range of digital marketing platforms, interacting directly with creative teams, our media agency and numerous collaborators to implement campaigns. A passion and knowledge for sport will be essential to deliver relevant, targeted campaigns to sport fans.

This success of this role will be measured through the candidate’s ability to dig into the marketing data and optimize channel mixes and strategies to drive acquisition. This involves extensive collaboration to ensure the successful candidate’s wide ranging marketing experience is contributing to business-wide outcomes, consistently sharing insights and learnings with the broader Sport team to optimize current and future campaigns for both short and long-term outcomes.

Your Skills To Pay The Bills
 

• Confidently build, lead and optimise digital marketing campaigns
• Proven experience within a similar role or have come from a client or marketing agency background.
• Familiarity with third-party tracking and attribution tools
• Strong analytical skills with the ability to interpret data and generate actionable insights
• Strong experience in the use of audience targeting to drive continual optimisation
• Excellent communication and collaboration skills
• Results-driven with a focus on achieving and exceeding targets