National Social Media And Digital Marketing Officer

Description:

UNSW isn’t like other places you’ve worked. Yes, we’re a large organisation with a diverse and talented community; a community doing extraordinary things. Together, we are driven to be thoughtful, practical, and purposeful in all we do. Taking this combined approach is what makes our work matter. It’s the reason we’re one of the top 50 universities in the world and a member of Australia’s prestigious Group of Eight. If you want a career where you can thrive, be challenged, and do meaningful work, you’re in the right place.

The Centre for Social Impact (CSI) is a national research and education centre dedicated to catalysing social change for a better world. CSI is led by a national team (CSI National) and is comprised of four divisions based in the business schools of four of Australia’s leading universities: UNSW Sydney (CSI UNSW), University of Western Australia (CSI UWA), Flinders University (CSI Flinders) and Swinburne University of Technology (CSI Swinburne). CSI’s research develops and brings together knowledge to understand and address current social challenges and opportunities. CSI’s postgraduate, undergraduate and executive education develops social impact leaders. CSI’s aim is to catalyse change by drawing on these foundations and translating knowledge, creating leaders, developing usable resources, and reaching across traditional divides to facilitate collaborations.

As the National Social Media and Digital Marketing Officer you will be primarily responsible for digital content production, growth, and measurement, as well as supporting national brand development across CSI’s social media channels and website.

You will work closely with the National Communications Director and provide support across a wide range of topics including research, education, corporate communications, and social impact issues.

This role reports to the CSI National Communications Director, supporting CSI and has no direct reports.

• Create and manage social media content across LinkedIn, Twitter, YouTube and Meta on a daily basis.
• Conceptualise, design, and produce editorial content across multiple digital channels to help raise brand awareness of the Centre for Social Impact.
• Use social media analytics and metrics to measure growth and develop meaningful engagement with our target audience.
• Manage, develop, and optimise website content to reflect best practice UX, SEO, CTR to grow audience, conversions, and our digital presence.
• Create and produce, infographics, shorts, and simple video content to be used across our digital platforms.
• Working with the National Communications Director, develop and execute a comprehensive digital marketing strategy that boosts engagement and grows awareness of the Centre for Social Impact.
• Monitor, manage and grow our digital ad spends, including optimising campaigns to increase audience engagement.
• Prepare quarterly reports on social media and website performance, demonstrating effectiveness of activities to our Board of Directors.
• Assist in the set-up and management of Google AdWords.
• Assist the National Communications Director in the day-to-day operations of the division.