Description:
Adecco is looking for Marketing Specialist
Description
Reporting to the Country General Manager, the critical areas of responsibility includes:
- Producing content for web, email, and social media in the form of blogs, product news, customer case studies, and interviews
- Managing all paid search advertising, either internally or through external agencies
- Editing and optimising our Australian websites for organic and paid traffic
- Liaising with the overseas central marketing team around strategy
- Developing SEO experiments, following the content marketing strategy
- Supporting direct and indirect competitor analysis of the Australian market
- Developing a detailed understanding of the company's target markets, opportunities, and risks and tailoring them to the local marketing strategy
- Managing customer communications via email, SMS, and SMS landing pages
- Contributing to the offline marketing strategy, such as managing events and creating sales collateral
- Assisting in product launches and analysing the effectiveness of campaigns.
Profile
As well as having an innovative, creative 'can-do' attitude, the successful criteria for this role includes:
- Experience with digital content in a B2B environment
- Previous experience working with Google Ads Search
- Understanding of SEO
- Highly analytical and outstanding attention to detail
- Good knowledge of social media platforms
- Experience with Microsoft Office package, in particular, Excel
- Ability to work as an individual and as part of a team
- A creative aptitude and innovative mindset