Description:
In this role, you will have the opportunity to directly impact revenue growth by generating demand and accelerating sales cycles through the execution of digital marketing programs for named accounts.
Your creativity and strategic thinking will be crucial in developing industry-focused programs that align with the ABM team's objectives and cater to the unique needs of corporate teams. With your exceptional communication and organizational skills, you will be responsible for orchestrating engaging face-to-face meetings, creating compelling content, and implementing digital campaigns that drive pipeline goals for the corporate team.
This is your chance to become a vital part of a dynamic team committed to driving business success - so come join us!
Role
Some of the key activities for this role are:
- Work with the ABM Deals Lead, sales team and customer success to identify new programs, activities, tools, and processes to create, and implementing a rolling 6-month marketing plan.
- Plan, create, and execute personalised, industry-focused marketing campaigns and events across key named accounts.
- Play a key role in building up our organisation's digital corporate strategy.
- Track and report on all levels of pipeline metrics, including qualified sales opportunities, pipeline, and bookings contributions.
- Communicate and advocate for all marketing initiatives, new collateral, website tools, customer success stories, and upcoming events to the regional sales team.
- Collaborate with teams to drive pipeline progression of prospects from MQLs and SQLs, through to closed won revenue.
- Run, manage and attend marketing events e.g., Drinks Receptions, Dinners, sports and spa days.
- Represent Ansarada at sales meetings to build better relationships with customers and provide personalised follow-up
Experience that will help you achieve success in this role:
- Ability to leverage the unique characteristics of SaaS offerings.
- Have been in the same or a similar role.
- Experience targeting corporate accounts and understanding the nuances.
- Excellent communication and interpersonal skills - are highly organized and can manage multiple projects simultaneously.
- Confident in defining target personas, building messages and aligning stakeholders to execute a multi-touch marketing plan to drive pipeline progression of suspects and MQLs, SQLs, and closed won revenue.
- Thrive in a high-energy creative and metric-driven marketing team environment and are flexible and versatile to help your fellow Marketing team members.
- Super curious, super creative, and customer-obsessed marketer.
- Ability to develop and deliver cohesive event strategies, including messaging, audience and execution.
- Able to work global hours and are open to interstate travel.
- Previously worked with a Marketing Automation system e.g. Marketo, MailChimp, Hubspot, and Salesforce.