Marketing Specialist

Description:

The Marketing Specialist provides specialist advice to stakeholders on marketing projects and initiatives aligned to the University’s strategic objectives. This role leads, advises and supports Divisional stakeholders in projects to build the reputation of the University of Newcastle and to engage with a wide range of audiences, including staff, students, alumni, donors, industry partners, community, and employers. This role is also responsible for brand stewardship, ensuring that Divisional stakeholders present the brand in a consistent way that adheres to the University’s guidelines and brand architecture.

This Includes
 

• Working in consultation with Divisional leadership and Head of Brand, Reputation and Product, to develop an annual plan to support Divisions on strategic marketing projects and initiatives.
• Utilising your professional knowledge and experience to advise, support and guide Divisional stakeholders on marketing and communications best practices.
• Reviewing, analysing and reporting on market insights and performance to demonstrate key marketing and communications objectives for Divisions are achieved.
• Providing brand advice and guidance to ensure that Divisional stakeholders present the brand in a consistent way that adheres to the University’s guidelines and brand architecture.
• Guiding and mentoring the Marketing Coordinator to support the Divisions on the development and delivery of strategic marketing and communications projects.
• Collaborating with teams across Future Students Communications and Engagement, including media, corporate communications, creative, web and future students to support the Divisions on the development and delivery of strategic marketing projects and initiatives.