Description:
Reporting to the Group Marketing Manager, the Marketing Specialist will be a hybrid role, driving marketing outcomes for Maas Group Holdings and the commercial real estate division.
In this role you would be expected to:
- Support the execution of the Maas Group Marketing Strategy alongside the Group Marketing team
- Develop and execute on the marketing strategy and schedule for the Maas Commercial Real Estate business alongside the Group Marketing Manager and General Manager Commercial Real Estate
- Build the profile the Maas brand in the commercial property segment and create and nurture brand awareness with key audiences and in key markets utilising both digital and traditional communication channels, strategic sponsorships and industry partnerships
- Apply strategic marketing techniques to target key audiences, supporting sales and occupancy outcomes
- Manage and extract maximum value from external agencies on project marketing where required
- Identify and execute on customer experience KPIs in the commercial real estate businesses through a NPS program
- Undertake ongoing quantitative and qualitative research into audience behaviours and target markets to support commercial outcomes across the business
- Champion the Maas brand family.
Skills and capabilities:
To be successful in this role you must be a delivery focused, self-starter who can work collaboratively as well as autonomously in a fast-paced environment. You must take initiative and strive for excellence in all that you do while applying a practical and solutions focused mindset to tasks.
This role would be ideal for a generalist marketer looking to build industry specialty and knowledge.
The following skills and capabilities are required for this role:
- Strong written and verbal communication skills
- Proven experience developing integrated marketing campaigns
- Impeccable attention to detail
- Analytical and creative thinking
- Strong stakeholder and project management skills
- Ability to work under pressure with multiple and competing priorities
- Experience in real estate or property industry marketing preferrable.