Marketing Specialist

Description:

Full Job Description

About QBD

Founded in Queensland in the late 1800's, QBD Books is Australia's largest specialty book retailer. Australian owned and operated, the company has expanded to a network of over 85 stores located in major shopping centres across Australia. With millions of titles available across all genres, the latest Australian Geographic products, their Sponsorship of Supernova's comic-con, and the Channel 7 Book Club, QBD have an extremely strong following and the best loyalty program in the industry.

About the role

QBD Books' Support Office, located in Richlands on the Southside, is currently seeking a highly motivated and experienced marketer to join their passionate, high performing marketing team. Reporting directly to the Head of Marketing, this position will work alongside a team of specialists to deliver omni-channel marketing campaigns for the QBD Books brand. If you are an avid reader, love books and authors and have 3 - 4 years in retail marketing, this is the perfect opportunity for you.

Your key responsibilities will include;

Work with the business and the buying team to identify marketing and promotional opportunities for new and existing titles / products;

Working with the Head of Marketing to plan omni-channel marketing campaigns that support business, marketing and publishing objectives;

Create and manage the QBD Books marketing calendar for all activities and seasonal campaigns, and work with the marketing team to execute, manage and report on results;

Execute regular campaigns and activities across eDM (including database segmentation), social media, eCommerce, paid search, SEO, third party re-seller platforms etc.;

Liaise with both internal and external stakeholders including external agencies, corporate partners, shopping centres and publishing houses to develop campaigns and support brand objectives;

Manage and optimise Google Adwords and Analytics for both QBD books brand, promotional and seasonal campaigns; and

Organise and manage a range of in-store events such as Author appearances, dinners, book signings, launches etc.

To be considered for this role, your background, skills and experience must meet the following requirements;

Ability to work from the QBD Office on the Southside of Brisbane;

At least 3 years' experience in retail marketing, with a particular focus on eDM, social media, eCommerce and digital marketing channels;

Proven experience in campaign planning and management to drive commercial outcomes and revenue growth;

Experience with the Microsoft and Adobe suites;

Excellent copywriting and communication skills with strong attention to detail;

Proven experience with reviewing business analytics via Google and other associated platforms;

Excellent time management with the versatility and adaptability to work simultaneously on a variety of projects; and

A genuine love for books and authors.