Marketing Specialist

Description:

• Permanent opportunity in a fast growing healthcare organisation
• Competitive salary and travel opportunities
• Marketing Specialist - end-to-end event management and digital marketing

My client’s purpose is to increase access to quality healthcare for all Australians. They have significant number of contemporary medical centers that offer a full range of primary healthcare services under one roof, with their purpose being to make quality healthcare available to everyone. Their network of large-scale medical centers spans all down the east coast with multiple locations in Brisbane, Sydney, Melbourne and on the Gold Coast.

This is a newly created, permanent role for a Recruitment Marketing Specialist to join a growing healthcare organization. Reporting into the CMO, you will be responsible for increasing engagement and supporting the healthcare professional recruitment function for the business.

Through targeted digital marketing campaigns and events, you’ll have the opportunity to build the companies employer branding, drive internal engagement programs and increase activity across external digital channels.

• End-to-end event management for both internal and external audiences
• Build on the companies existing LinkedIn presence through paid and organic activity
• Collaborate with the internal recruitment and sales teams to define and elevate the employer branding in market
• Manage and optimise EDM and automation campaigns via Salesforce and Pardot
• Create engaging content for multiple digital channels, including website, social media and more
• Partner with external agencies to increasing effectiveness of campaigns eg. Google Adwords
• Contribute to the organisations brand and growth strategy through employer brand messaging, digital engagement and awareness
• Experience in end-to-end event management (both internal and external), managing marketing, content and digital campaigns
• Strong background in email marketing and ability to review and extend current activities
• Tertiary qualifications in marketing, communications or related discipline
• Ability to drive and visit medical centers both state-wide and interstate is crucial
• A positive, self-starter with a can-do attitude, you will be comfortable working within a fast-paced, dynamic environment