Marketing Specialist

Description:

The Marketing and Communications team at Marsh are looking for a Marketing Specialist to join our team. The role will work across a number of portfolios within our business to drive growth, awareness and engagement through the delivery of strategic and tactical marketing campaigns. You will have great written and verbal communication skills, be experienced in developing content that is audience-centric, plus a track record in executing integrated marketing campaigns that deliver business results. You will also have experience in content marketing and a broad spectrum of online and offline marketing engagement channels.

We will count on you to:
 

• Lead digital-first marketing campaigns to drive lead generation or cross-sell/up-sell across a number of portfolios with our business.
• Develop briefs (or reverse briefs) in consultation with internal stakeholders.
• Scope project requirements and brief other marketing team members including brand, creative, editorial and digital for support where needed.
• Manage campaigns across multiple channels including digital, social (LinkedIn), email and events – both virtual and in-person.
• Develop suitable content with business stakeholders in line with the defined strategy, project plan and SEO principles and regularly assess content effectiveness with a view to optimise where and when appropriate
• Support the development of competitive value propositions and client-centric messaging which tells a compelling narrative and connects our services to the needs of our target audience
• Recommend new opportunities to increase the scalability and efficiency of processes.
• Report on campaign performance through analytics and storytelling
• Leverage out-of-market learnings and adapt to market strategy; develop and share in-market learnings based on key successes and failures