Marketing Reporting Analyst

Description:

In this newly created position within the Marketing and Memberships team, you will be responsible for articulating business objectives in marketing outcomes, reporting against them and deriving insights that turn into actions!

This role will manage overall Marketing and Membership reporting, campaign reporting and insights and will lead the implementation of media mix model and full funnel modelling.

Working alongside the Marketing team but also our agency partners and internal analytics, digital and tech team you will design and lead the evolution of marketing reporting as capability and needs evolve.

As an analytic expert, you will also support the team in understanding the data and translating it into actionable insights that will lead to marketing effectiveness and efficiency improvements.

About you:

Key responsibility is to support the uplift in marketing and reporting capability across the broader team, which includes but not limited to, developing tools, and integrating data that measure marketing activity.

• 5 years’ experience in a similar role
• Experience with full funnel reporting and analysis.
• Experience with Marketing Mix Models
• Strong statistical background and ability to interpret insights.
• Strong technical background and deep knowledge of multiple data sources including digital analytics, CRM data and audience modelling.