Marketing Program

Description:

As part of this team, you’ll play a key role in helping Accenture execute its strategy. You’ll work with a diverse team of innovative marketing experts who focus on the following areas: global brand management and advertising; global events and sponsorships; internal communications; marketing research; media and industry analyst relations; corporate and financial communications; internet marketing; recruitment marketing; client-centric marketing; and industry, service line and geographic marketing campaigns.

YOUR ROLE: Diamond Client Marketing Lead

Own and drive marketing and communications strategy and campaign development to help accelerate growth and to increase penetration for Accenture's business at one of Accenture's Diamond Client accounts. As part of the Strategic Accounts and Global Sales marketing team, this high-profile role is ideal for a strategic senior marketer with pursuit based marketing experience and integrated, multi-channel marketing skills. The Diamond Client Marketing Lead will be a member of the Client Account Leadership team and serve as the senior marketing & communications advisor and partner to the account. The individual will design, develop and lead execution of a hyper-personalized Account Based Marketing strategy. In addition, this role will be accountable for KPIs and bespoke marketing efforts specific to the account. Ultimately, the Diamond Client Marketing Lead will steward the client’s experience with Accenture.

Key Responsibilities:
 

• Lead pursuit-based marketing within the account
   
• Serve on the Client leadership team and partner with the Client Account Lead (CAL) on all marketing outreach programs
   
• Develop a bespoke marketing and communications strategy and plan to support the growth of the account
   
• Serve as the lead contact for and interface with all parts of Accenture as the front door for the client and have a deep understanding of the key buyers, their perception, and experience of the Accenture brand
   
• Be accountable to deliver relevant marketing program elements (e.g., Brand positioning; Content development, Creative design, Social media marketing, events; Sales/BD focused marketing activations and the use of research and insights) across the global account