Description:
We are seeking skilled Marketing Officers to support the development and execution of marketing activities, aligned with departmental policies, including advertising, research, and promotional initiatives.
Key Responsibilities
- Develop and implement creative marketing strategies to boost brand awareness and drive lead generation.
- Collaborate with teams to ensure consistent messaging across digital, social media, email, and print channels.
- Conduct market research to inform and refine marketing strategies based on trends, competition, and customer preferences.
- Manage digital marketing campaigns (SEO, SEM, social media, email), optimizing for maximum ROI.
- Create engaging content (blogs, articles, videos, graphics) to captivate target audiences.
- Analyze marketing performance, providing data-driven insights and recommendations for improvement.
- Assist with organizing events, trade shows, and promotional activities to increase brand visibility.
- Stay current with industry trends to ensure innovative and effective marketing efforts.
Preferred Skillset:
- Digital Marketing: Experience managing digital campaigns across multiple platforms.
- Content Creation for Social Media: Ability to create high-quality stories, reels, posts, and stay ahead of social media trends.
- Traditional Marketing: Skilled in planning, budgeting, and booking Out of Home (OOH), Radio, Print, and Digital Channels.