Description:
Are you ready to dive into a brand that celebrates adventure and the freedom of life on the road? At Dreamer RV, we’re passionate about inspiring people to explore and travel in comfort with our range of mattress toppers and bedding products designed specifically for caravans. As our Marketing Manager, you’ll play a crucial role in shaping how we connect with our growing community, building brand awareness, and driving engagement across multiple platforms. This is an exciting opportunity to flex your creativity, work within a small team, and make a real impact in a fast-paced, adventure-driven industry!
RESPONSIBILITIES:
- Develop and manage Klaviyo email nurture flows and marketing campaigns to engage and convert customers.
- Create eye-catching ad creative for Meta campaigns that speaks to our free spirited audience.
- Manage paid ad campaigns across multiple platforms, with support and training provided to master the process.
- Prepare and schedule engaging organic social media content that resonates with our community.
- Onboard and manage affiliates, building a network of passionate brand advocates.
- Collaborate with content creators and customers to source high-quality User-Generated Content (UGC) for impactful ads.
- Write compelling articles and editorials for both digital and print publications that highlight the caravan lifestyle and industry trends.
- Promote exciting upcoming events, ensuring our community stays engaged and connected.
SKILL SET:
- 3+ years of recent experience in digital marketing, with a strong track record of driving successful campaigns.
- Expertise in tools like Canva, Klaviyo, and Google Workspace to plan and execute campaigns with ease.
- Familiarity with Meta Ads Manager to run and optimise paid ads effectively.
- A creative mindset with a passion for content creation and storytelling.
- Strong technical abilities and a proactive approach to learning new platforms and marketing techniques.