Marketing Manager

Description:

We are seeking a driven and autonomous Demand Generation Manager for the ANZ region. Reporting directly to the marketing director, you will be the sole marketer for the region, focusing on brand awareness, lead generation, and revenue contribution. You will have the opportunity to shape and execute campaigns across multiple channels, including ads, webinars, email marketing, and events.
 

Key Responsibilities
 

• Develop and execute demand generation campaigns to drive pipeline growth and revenue.
• Create compelling copy for emails, landing pages, and conversion-focused content.
• Plan and execute events for awareness, lead capture and follow-up
• Collaborate with our digital agency for paid media efforts.
• Support the Marketing Director on content strategy and content marketing execution.
• Leverage data-driven insights to optimize campaign performance.
   

Key Skills
 

• 3+ years in B2B SaaS, ideally from a start-up or scale-up
• Strong content creation and copywriting skills (conversion, email, landing page)
• Experience with event marketing and multi-channel campaign execution
• Ability to work independently and take initiative
• Familiarity with HubSpot for marketing automation.
• A data-driven mindset and willingness to experiment with new strategies.