Description:
The role will include all campaign set-up, budget management, execution, post-program lead management and ROI reporting for these aligned marketing programs. This role will act as an orchestrator of marketing activity and pipeline across the sales and partner and alliances functions including external partners where appropriate.
To Be Successful In This Role, You Need
- To plan and execute integrated customer journeys with a focus on key accounts to support new pipeline development and progression. Programs may include but are not limited to: 3rd party digital, social and paid media, Appian-branded events, tradeshows, conferences, joint partner marketing and targeted account-based marketing. This includes preparing and tracking program budgets from pre-approval, contracting, invoicing, and reconciliation to ensure effective use of marketing investment funds
- To collaborate with the Appian global marketing team, the communications agency, and the sales organisation, to help curate and localise Appian messaging and content for the Enterprise audience. This may include leveraging and developing creative assets, collateral, webinars, event speaking sessions, press releases and editorials as well as customer case study content to help build the Appian brand and message in the local market, and to ensure that global campaigns, website, and content are relevant for the APJ market
- To ensure lead and pipeline outcomes are met and there is strong engagement and communication with the business development team, field sales team and partner organisation. This will involve collaborating with local sales, SDR, and partner teams to ensure ROI investment goals are met, and includes regular reporting leveraging Salesforce
- To work with the Director of Demand Generation (APJ), providing strategic input into the annual and quarterly planning process including budgeting and design of programs. This will involve gathering feedback from key stakeholders and the sales and partner organisations, researching best practices, and working with a diverse range of suppliers
- To create content and leverage various digital platforms such as Folloze, working with global campaign and creative team members to produce APJ-specific assets
Some of the tools and resources we will equip you with include:
- We’ll immerse you into our community rooted in respect starting on day one. Our community is strong and growing! Our Affinity Groups are a great place to start connecting with peers from all across the globe
- Appian offers a wide variety of growth and development opportunities such as: our in-house Appian MBA program for new managers, Appian University (which is a full library of over 3,000 LinkedIn Learning and Udemy courses), Presentation Skills training, and tuition reimbursement for those seeking to further their education
Basic Qualifications
- Bachelor degree in Marketing and/or Communications plus 8-12 years of related experience
- Previous experience in marketing management roles in (preferably US-headquartered) tech vendors in Australia
- Ability to travel 10-20% to support marketing engagements
- Public sector experience would be highly advantageous