Marketing Manager

Description:

• Develop and execute comprehensive marketing strategies to drive brand awareness, lead generation, and customer engagement.
• Manage end-to-end marketing operations, including planning, budgeting, execution, and analysis.
• Implement and optimize digital marketing campaigns across various channels, with a focus on paid social media advertising.
• Utilize CRM systems, preferably HubSpot, to track and analyze customer data for targeted marketing campaigns.
• Create visually appealing marketing collateral and assets using graphic design tools such as Canva.
• Collaborate with cross-functional teams to ensure marketing initiatives align with business objectives.
• Monitor and report on marketing campaign performance, leveraging data insights to refine strategies and improve ROI.
• Stay up-to-date with industry trends and best practices in digital marketing and AI technology.

Requirements:

• Bachelor's degree in marketing, communications, or a related field.
• Proven experience as a Marketing Manager or similar role, preferably in the B2B space
• Strong skills in CRM, specifically HubSpot, for managing customer data and executing targeted marketing campaigns.
• Proficiency in graphic design tools like Canva to create visually compelling marketing assets.
• Expertise in paid media, including paid social media advertising (Facebook, LinkedIn, Twitter, etc.).
• A generalist mindset with a solid understanding of various marketing channels and operations.
• Analytical mindset with the ability to interpret data, analyze campaign performance, and make data-driven decisions.
• Excellent written and verbal communication skills.
• Ability to multitask, prioritize effectively, and meet deadlines in a fast-paced environment.
• A self-starter with a proactive attitude, able to work independently and as part of a team.