Marketing Manager

Description:

St Marys Diggers & Band Club (SMDBC) is looking for a talented and motivated marketing professional to manage and help drive the Club’s marketing and communications in a hands-on role.

Working closely with the CEO, this fast paced, dynamic role requires the candidate to be flexible, work well under pressure and be able to engage staff and patrons alike.

With both venues located in St Marys within close proximity, the SMDBC group offers two established social and entertainment venues. We provide a range of dining options, bars/sports bars, weekly activities, function spaces, bowling greens and quality entertainment, all delivered with first class service in a welcoming, family friendly atmosphere.

The ideal candidate should be degree qualified or be able to demonstrate their extensive experience in a similar role. Whilst Hotel, Club, or hospitality experience is highly desirable, it is not essential for the right candidate.

The successful applicant will be part of a dedicated team working in all aspects of the business including food and beverage, rewards, communications, entertainment, events, promotions, membership, community, sponsorship, and sport.

Key responsibilities:

· Develop, execute and analysis of various marketing campaigns that drive membership, visitation and revenue, amplifying through key marketing channels including traditional and digital communication channels.

· Experience in driving member-based / CRM rewards programs is a must.

· Working with department leads to contribute to & develop strategies to grow gaming, food, beverage, and functions revenue.

· Manage marketing collateral & communications for members & staff including managing printing and signage production from beginning to end.

· Manage all internal and external marketing material and signage ensuring it is up to date and removed upon expiry.

· Manage the website for both venues via Wordpress and regular EDMs using Mailchimp.

· Drive Business Development

· Drive social media engagement through content creation and provide ongoing analysis for both venues.

· Manage and maintain Community engagement, Sponsorships and Partnerships.

Desired skills and experience:

To be considered for this role, the successful applicant must be able to demonstrate the below skills:

· Proven ability to manage multiple campaigns / projects simultaneously.

· Manage and deliver CRM / Rewards program.

· Ability to work well within a team and exhibits excellent communication skills across a team environment.

· Ability to work under pressure and be flexible.

· Be proficient in Microsoft Suite (including Excel, Word), Adobe Suite (including Photoshop, Illustrator), Mailchimp and Wordpress.

· Experience with EBET Metropolis and SwiftPOS software highly desirable.

· Previous experience in pub / club / hospitality industrypreferred, however, not essential.

· Good knowledge and proven record in driving social media platforms.

· Able to work autonomously with minimal supervision toward KPI’s / goals.

· Understanding of budgeting and cost/benefit analysis process.