Marketing Manager

Description:

Directs the development of marketing programs to popularize the products to customer audience (technical and non-technical). Assesses existing and potential markets, coordinates technical product development, develops product strategy, defines promotional activities as well as manages product launches. Activities may include technical sales support; product advertising/promotion; planning, developing, and implementing multiple channel programs; and directing the development of company market requirements for specific product(s) or product line(s). Selects, develops, and evaluates personnel to ensure efficient operation of the function as well as develops, modifies, executes (and may authorize) marketing policies. Will be responsible to drive pipeline and billings for the assigned industry / region mainly supporting Inside Sales team.

Responsibilities

Drive Demand Generation And Lead Management Strategy 

• Facilitate the planning of B2B campaign strategy to deliver growth pipeline to support the business
• Adoption of Demand Generation and Lead Management best practices
• Develop Lead Generation success metrics
• Select and manage agency partners to drive campaign execution
• Participate in Brand Marketing planning activities to contribute strategy and timing
• Develop/ implement campaigns in collaboration with the Global teams and Demand Center
• Work with leading Industry associations and build relationships to drive thought leadership where applicable
   

Plan And Execute B2B Campaigns (Acquisition, Cross-sell/Up-sell) 

• Plan, build and execute B2B campaigns (with content support from the Programs and Communication teams) to support inside sale
• Configure and build campaign strategy to implement with Marketing Automation
• Identify content needs for campaigns
• A/B testing of campaigns to increase success rate

Execute 1: Few nurture campaigns 

• Develop 1:Few nurture campaigns to target customers/prospects for Focused Accounts
• Communicate availability and benefit of nurture campaigns available to the salesforce
• Lead Management process execution
• Work closely with the inside sales team to ensure adoption of Lead Management best practices and delivery of Sales Qualified Leads