Marketing Manager

Description:

At GPT we are passionate about creating spaces that go beyond the expectations of our investors, customers and communities. We create value through our focus on strategic investment and management of high-quality shopping centres, office towers, logistics centres and business parks and proudly own several prime assets across Australia.

Every day we strive to deliver expectational results to achieve our vision to be the most respected property company in Australia. We do this by empowering our people to take initiative and create solutions. We believe our commitment to invest in you is what strengthens the core of our business and keeps us sustainable, focussed and passionate about shaping the future of property in Australia.

We are currently seeking the services a Marketing Manager to develop and oversee delivery of asset specific marketing and communications projects to ensure GPT’s assets are sufficiently and appropriately represented across all channels, while also supporting the customer experience of their tenants.

The Role
Working in the national Office & Logistics Marketing team, the Marketing Manager will act as a trusted advisor and will collaborate with stakeholders across GPT to develop marketing strategies, deliver key projects, implement frameworks and guidelines and ROI / measurement methodologies on all related spend across assets.

What you will be doing

• Developing integrated marketing and communications campaigns, as well as digital communication strategies and engaging content, that supports the assets in elevating the customer experience across all platforms including customer portals, websites, lift screens, lobby screens, EDMs and social media.
• Working on key office development projects including brand development, creation and implementation of communications strategy, producing collateral and providing overall marketing support to asset, leasing and development teams throughout the process.

• Taking ownership of the Office & Logistics websites, customer experience portals and Wi-fi network including acting as key point of contact for digital agencies and working with the Retail team on the ongoing management of the shared contracts. Also project manage all new website and customer portal projects from the procurement process to rollout, liaising with stakeholders to deliver on time and on budget.

• Using available heat maps and analytics tools to inform, develop and execute innovative marketing campaigns for assets across the portfolio which provide a sustainable competitive advantage.
• Managing the development of asset brands and rebrands in conjunction the team. This includes management of the procurement process for external agencies and liaison with internal stakeholders.
• Coordinating asset photography from pre to post-production, liaising with internal and stakeholders and acting as key point of contact for photographer in line with the Group’s guidelines developed by Corporate Affairs.

What makes you stand out
A tertiary qualified, creative thinker with strong analytical skills and significant experience as a Marketing Manager. You will have developed and managed integrated campaigns, launch events and / or site activations, preferably in an agency or property based arena.

You will be a strong team player with good stakeholder, and project management skills. Be credible and articulate, with experience negotiating with and influencing decision makers.

This would suit a person who is passionate about marketing trends and knows how to effectively communicate on and drive various marketing initiatives through the full lifecycle.

What make us stand out

• Awarded Workplace Gender Equality Agency (WGEA) Employer of Choice for the third consecutive year in 2020.
• Commitment to diversity, inclusion, health and wellbeing of our people.
• Diverse and challenging career opportunities across the Group with Learning & Development team dedicated to helping you reach your full potential.
• Competitive remuneration and salary packaging options.
• Discounts on gym memberships, health insurance and corporate superannuation plan.
• Recognition Awards and Education Assistance.
• Flexible and hybrid working environment including tailored hours, remote working, career breaks, study leave, generous paid parental leave and leave purchase plans.

What are the next steps?
If this role sounds like you then we want to hear from you!

Due to COVID-19 we’ve implemented a virtual hiring process including interviewing candidates by phone or video and are onboarding new hires remotely.