Marketing Manager

Description:

Your new company

A global leader in professional information services, software solutions and services for the health, tax & accounting, finance, risk & compliance and legal sectors.

Your new role

Accounting is looking for an enthusiastic, digital-savvy Senior Marketing Specialist, Enterprise Software to join the Asia Pacific Marketing Team. This person will be a senior member of the marketing team and help drive business success by planning, executing, and optimising all marketing and communications activity for Enterprise Software solutions.

Key Duties:

You will be responsible for the following;

• Devise and execute marketing strategy, and campaign plans, to meet

  the product portfolio’s local and international MQL and sales goals.

• Collaborate, and develop strong working relationship, with

  Commercial, Product and Sales to ensure successful execution of

  marketing and campaign plan .

• Create and manage a partner program marketing (sell through and

  sell with the Big 4) including the messages and assets required for successful selling with our Big 4 partners.

• Working closely with the business, identify and execute sector

  focused campaigns and account-based marketing campaigns for specific, high-value target prospects.

• Conducts sub-segmentation analysis around persona needs and

  buying preferences.

• Drive thought leadership strategy and delivery of Content.

• Marketing program via blogs, ebooks, webinars, eDM newsletters

  and live events.
• Deliver and maintain marketing assets that build knowledge, engagement, and competitive differentiation across the customer journey.
• Manage and engage various association partnerships and 3rd party advertising channels.
• Partner with Digital Marketing Manager, regarding website optimisation, social media advertising, and SEM campaigns.

Your skills and experience

• Minimum 8 years’ experience as a generalist marketing and communications professional.
• Account-based marketing experience is essential.
• Advanced copy writing experience.
• Excellent written and verbal communication.
• Demonstrated ability to manage several projects concurrently, with excellent time management and organisational skills.
• Ability to manage multiple stakeholders, with competing priorities, across the business.
• Action-orientated approach to work and always quick to respond.
• Takes initiative without prompting.
• A strong understand of product marketing best practice.
• Advanced working knowledge of SFDC, GoToWebinar, and ideally Pardot.

Your benefits

• Work/life balance- We encourage and support flexibility.
• Great culture- Our close-knit team is fun and friendly with social events from time to time.
• Location- Head office is located in Sydney.
• Innovative company- A leading Global Fintech.

If this job isn't quite right for you but you are looking for a new position, please contact me for a confidential discussion about your career.

At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background.