Description:
Outcomes & responsibilities
- Identify the brand marketing needs and opportunities for Australia and New Zealand and ensure successful delivery of projects, securing and managing marketing budgets accordingly. An ability to research and select the most effective strategy and conduct detailed analysis on outcomes. This role is part time, working from our Rokt Sydney office 3 x days per week.
- Regional focus of time and budget:
- Australia = 70%
- New Zealand = 30%
- Brand marketing
- Reporting into the VP of Marketing, the Marketing Manager will work closely with both the Senior Marketing Manager and VP of Brand. You’ll have a deep understanding of marketing channels and messaging and think analytically about the outcomes of marketing campaigns.
- Collaborate closely with the Marketing, Sales, Customer Success, Product Marketing and Product teams across the Rokt suite of products. This role is best suited for someone 1-2 years experience in marketing, passionate about content, and has the opportunity for career progression and development opportunities.
- Key Focus
- Raise Rokt awareness, credibility, reputation and product interest
- Leverage a mix of press outreach, sponsorships & partnerships, seminars/webinars and networking events, client and prospect gifting, email marketing, and educational content creation
- Plan and execute a campaign / quarter focused on a key vertical (retail / travel etc.)
- Performance marketing
- Ensure that you are across the ANZ inbound lead status driven through paid campaigns eg Google search, Facebook and sponsored content. This activity will be managed separately but it is important to be aware of results.
- Maintain ongoing discussions with BDs and SDRs to 1. ensure proper they are informed of marketing activities
Requirements
- Problem solving:
- Experience: Deep understanding of marketing channels and messaging.
- Learns quickly: demonstrated ability to quickly understand and absorb new information.
- Analytical skills: able to process both qualitative and quantitative data and draw conclusions from it.
- Curious: has a probing mind. Passion for technology and eager to dive-in to figure out how things work.
- Attention to detail: does not let important details slip through the cracks. Is on top of what matters to successfully deliver a project.
- Planning: plans, organizes and schedules in an efficient and productive manner.
- Resilience and tenacity:
- Adaptabile: adjusts quickly to changing priorities and conditions; eager to roll up sleeves and do whatever it takes to help make projects and clients successful
- Efficiency: able to deliver significant output with minimal wasted effort.
- Proactive: acts without being told what to do. Brings new ideas to the table.
- Persistence: demonstrates tenacity and willingness to go the distance to get it done.
- Teamwork and collaboration:
- Works effectively with diverse geographically separated teams.
- Communication: speaks and writes succinctly and clearly.
- Listening skills: seeks to understand others.
- Calm under pressure