Marketing Manager

Description:

At Google, we have a vision of empowerment and equitable opportunity for all Aboriginal and Torres Strait Islander peoples and commit to building reconciliation through Google’s technology, platforms and people and we welcome Indigenous applicants. Please see our Reconciliation Action Plan for more information.

Minimum qualifications:

• Bachelor's degree or equivalent practical experience
• 7 years of experience in marketing, sales, consulting, or a related field
   

Preferred qualifications:

• Experience with customer-centric marketing (awareness, segmentation, messaging, events)
• Experience crafting targeted communications, including websites, emails, presentations
• Experience working across teams/groups to bring them together toward common goals
• Experience in and a passion for education
• Excellent project management and budget management skills, especially the ability to stay organized and prioritize across many activities in a fast changing environment
• Proven career path that demonstrates increasing levels of responsibility and proven success delivering measurable marketing results. 
   

About The Job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

As the Marketing

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities
 

• Develop and execute innovative marketing plans for Google for Education products, to drive K-12 school systems' familiarity, engagement, and product adoption
• Define regional go-to-market strategies on global narratives around Google for Education solutions and new product launches in Australia and New Zealand in collaboration with product marketing, sales, and channel teams.
• Plan and deliver regional campaigns through a variety of marketing approaches including events, email, web, PR, and more.
• Inspire and build confidence amongst key education decision makers in ANZ with local research, insights, and case studies especially around Privacy, Security, and Analytics
• Support the APAC partner ecosystem with scalable demand generation programs and campaign playbooks. 
   

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form .