Description:
A 9-month contract opportunity has become available for a Marketing Manager to join a financial services organisation to manage marketing initiatives and campaigns as part of a program of work to develop and implement their customer engagement program. You will focus on driving customer engagement through growth initiatives across work streams that span analytics, lead management and customer value driving initiatives.
Your Main Responsibilities Will Include
- Working collaboratively to develop marketing campaigns primarily using email but also, SMS, the retail channel, and potential channel extensions.
- Developing data and insight driven campaigns and creative, aligned to agreed propositions and brand guidelines, and implementing a mix of channels to maximise conversion, ROI and customer value.
- Understanding customer journey and personalisation at scale to optimise customer engagement.
- Collaborating with data and analytics teams to build effective measurement frameworks and reporting
- Building strong working relationships with key stakeholder groups including our internal Centres of Excellence, analytics, retail, product, distribution channels, legal & compliance to deliver on customer and commercial outcomes
The Ideal Candidate Will Possess The Following
- 5-8 years B2C experience in a similar marketing role, within financial services, utilities, insurance or telecommunications
- Ability to liaise with broad groups of stakeholders and lead initiatives when required
- Understanding of customer drivers in product adoption and usage
- Strong commercial acumen - understands the drivers of commercial success and acts to drive strong commercial outcomes