Description:
UST is seeking a creative, commercial and strategic marketer to join its newly forming marketing team for Australia and New Zealand.
Our marketing team thrives in an innovative, fast-paced environment, and a culture of servant leadership, meaning team members at all levels are happy to roll up their sleeves, work hard, enable their colleagues, have fun, and get the job done.
Purpose is at the core of what we do at UST and our 26,000+ people across the world are guided by our values - humility, humanity, integrity. If this sounds like you, we want to hear from you.
Responsibilities
- Devise brand and demand activities to build awareness, nurture and acquire new clients; and retain and grow existing accounts.
- Work closely with the global marketing team to lever campaigns for A/NZ.
- Work with the global PR team to align marketing with earned media efforts.
- Manage the allocated marketing budget to drive optimised investment and ROI.
- Establish a content marketing program spotlighting thought leadership.
- Manage website content creation.
- Proactively engage with sales teams to coordinate, communicate, and optimise the impact of marketing activities.
- Develop and implement pipeline acceleration programs jointly with sales.
- Reporting on all aspects of marketing to benefit different stakeholders.
- Monitor competitor activities, communication and marketing efforts and develop insights gained from analysis.
- Manage ambiguity with continuous improvement mindset, creating new processes, ways of working, structures, strategies.
Required Skills / Experience
- Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organisational requirements.
- Highly organised with a desire to work autonomously and lead new projects
- Previous experience in the technology sector and an appetite to understand digital transformation, cloud infrastructure, AI/ML, data science and engineering, cybersecurity, application development and automation (RPA/IPA).
- Superb stakeholder management and ability to communicate effectively with a range of people at different levels.
- Excellent written and verbal communication skills
- Experience managing and working with external agencies.
- Good eye for design and briefing design experts for marketing assets.
- Customer-centric focus and optimisation, including of customer journey and life cycle mapping.
- Leading and undertaking strategiesc and tactics for SEO, SEM and content marketing.
- Ability to create narratives and tell stories about a brand, its people, their work, their clients and the spaces they influence.
- Creative thinker who isn’t afraid to push boundaries.
- Experience with social media platforms and knowledge of best practices for B2B.
Desirable Skills / Experience
- Experience working in digital transformation and/or Agile environments.
- Experience with AEM.
- Degree in Marketing, Business, Communications or similar.