Description:
The role is to support the Homage Australia team and to communicate our brand values effectively through content creation and engagement with our community (in the aged & disability care space) in Australia.
- Market positioning: Help define, communicate & amplify Homage’s positioning in the Australian market, adapting our global marketing playbooks with a highly localised representation and the needs of our Care Recipients & Care Professionals
- Localise key channels: Partner closely with Performance Marketing & SEO teams to ensure Homage is as ’findable’ as possible when potential customers go looking
- Manage content production: Own & manage all local copywriting including assets on website, landing pages, media articles, flyers, in-app content, emails, creatives & more
- Manage content distribution / comms: Own & manage all local media relationships including but not limited to top-tier media, journalists, marketing partners & more
- Flawless execution: Alongside internal and external teams (agencies), coordinate & personally ensure the development of all the above in a timely & precise manner
Requirements
REQUIREMENTS:
- 2 – 5 years relevant experience in growth, marketing and/or content
- Entrepreneurial: Proven ability to build from scratch & adapt/learn effectively, particularly when partnering with global teams on key channels such as SEM/SEO
- Natural storyteller: Ability to deeply understand the needs & emotions of the families we serve and speak to them in a way that is personal, relatable & sincere
- Impact-driven and persistent: Motivated by moving the needle meaningfully, especially during times when it requires persistence and courage
- Operational excellence: You have a keen eye for detail and an exceptionally high bar for accuracy and quality. Similarly you hold your peers to that level of standards.
- Strong opinions, loosely held: Ability to articulate POV with clarity, humility, and a willingness to question one’s own assumptions / desire to constantly improve
- Personal leadership: You’re an absolute team player and self-accountable enough to understand the importance of being effective and reliable.
- Integrity and trustworthiness
- Excellent written and verbal skills in English
- A passion for caregiving while leading with empathy is a plus
- Experience and understanding of the healthcare industry is a major plus