Marketing Lead

Description:

About the role

As the lead for the digital division, you will own the future direction of digital for the business, including growing out the digital team. Day to day life in this particular agency is fast paced, varied and supportive. Working with the Account Managers and Directors, your role will focus on providing clients with a strong digital strategy and working with your team to effectively execute. This role is for you if you're comfortable being the subject matter expert around all things digital and the idea of building out a digital division and leading a team, excites and motivates you.

Your key tasks will include;

Managing and developing the digital specialists in your team;

Work with the Account Management team and create quotes, proposals and scopes;

Create digital marketing plans that meet client objectives;

Work with internal content and web teams to execute SEO and build out client SEO strategies;

Create and execute SEM plans (mainly Google Ads);

Oversee the execution of paid social campaigns (mainly Meta & LI);

Research and implement plans for other platform opportunities;

Oversee and validate end of month reporting for your division;

Undertake SEO and SEM audits when required; and

Grow capability and build out systems and processes to grow the division.

About you

To be considered for this role, here's what you'll need;

Qualifications in marketing or similar discipline;

5 solid years' experience in digital marketing, ideally with exposure to digital in an agency environment;

A genuine passion for all things digital, with strong experience across all the main paid platforms (Google Ads, FB, Insta, LinkedIn);

You know how to optimise a Google Search or Display campaign like the best of them;

You have the proven ability to plan and execute digital campaigns;

You are at a place in your career where you are now ready to step up and take on a key leadership role;

You can work quickly, juggling multiple projects, without compromising on the quality of your work;

You understand that building great relationships is how you do business; and

You love reviewing digital marketing activities and work out how you can do things better.