Description:
About Colgate-Palmolive
Do you want to come to work with a smile and leave with one as well? In between those smiles, your day consists of connecting with others across the world, full of stimulating discussions, and making impactful contributions!
If this is how you see your career, Colgate is the place to be! Our dependable household brands, dedicated employees, and sustainability commitments make us a company passionate about building a future to smile about for our employees, consumers, and surrounding communities. We win as a global organization by continually learning and collaborating. The pride in our brand fuels a workplace that encourages creative thinking, champions experimentation, and promotes authenticity which has contributed to our enduring success. If you want to work for a company that lives by their values, then give your career a reason to smile...every single day.
Main Responsibilities :
- Bring and Keep People Front & Centre of the business
- Deliver best-practice market insights, enabling people focused strategies to shape the decisions our business makes around key brand, innovation and customer initiatives.
- Be the subject matter expert and advisor to key stakeholders to ensure that people centrinsic insights are embedded into all aspects of the business.
- Designing, developing, and implementing actionable research programs for CP brands.
- Discussing specific business and brand health opportunities with Brand and recommending appropriate research design/plan
- Lead and manage research projects according to the needs of the business to help deliver relevant insights and keep on top of trends. (e.g. MMM)
- Shopper & brand experience activation:
- Work with social listening tools / shopper agencies to identify opportunities for growth in innovation, design product/ pack experience and retail experience
- Assist brand teams with building Omnichannel shopper journeys
Manage all third-party research suppliers including selection and performance. Also work with third parties to identify new research techniques and solutions in line with business needs.
Required (Education, Knowledge required, Language skills, etc) :
- Ideally with additional experience in the client side of a multinational or in a advertising agency strategy role or in an innovation agency
- Experience in Consumer & Market Insights for innovation/ mining trends/ NPD insights
- Prior experience in social listening/ research/ media intelligence company with involvement in digital strategy market, brands insights based on social media and web would have an advantage
- Experience in new product innovation, consumer feedback in innovation process that helps to learn, adapt and test online
- Strong command of standard and evolving insights methodologies, including culture and data to solve complex business challenges and create/recommend appropriate action.
- Articulate and able make impactful presentations and influence an audience
- Strong ad hoc research background;
- Experience in U&A, Segmentation, Strategic and Brand Development Research (including Innovation)