Marketing Executive, Digital & Content

Description:

Overview

As we continue an exciting growth phase with the addition of the HARMAN Professional product lines, including the brands AMX, JBL, Crown, BSS, AKG and DBX, we look to strengthen our high-performing team with an experience Marketing Executive, Digital & Content to join our Sydney team.

A bit about us

MadisonAV is a specialist AV business within the Madison Group that distributes professional and commercial grade audio visual products and solutions. Our world leading and complementary brands make us a value-added distributor of complete end to end AV solutions.

As we continue an exciting growth phase with the addition of the HARMAN Professional product lines, including the brands AMX, JBL, Crown, BSS, AKG and DBX, we look to strengthen our high-performing team with an experience Marketing Executive, Digital & Content to join our Sydney team.

The opportunity

Reporting to the National Marketing & Communications Manager, this role will see you lead the digital marketing activities for MadisonAV to deliver profitable customer outcomes.

Day to day you will:
Assist in the development of go-to market plans including the creation of marketing strategies to support lead generation and sales activities
Plan, create and execute digital marketing activities including email marketing, website content development, social media content and scheduling, SEO and paid digital marketing campaigns
Leverage various platforms and channels to increase the awareness and engagement of the MadisonAV business, brands and products.
Assist with the ongoing analysis of advertising and content performance, as well as ongoing optimisation effort across all platforms.

With the opportunity to work with great products from global brands, such as HARMAN, AKG, AMX, BSS, Crown and JBL, to name but a few, the opportunities for you are endless.

The benefits

At Madison, our culture is the heart and mind of who we are and champions how we interact with each other and our customers and suppliers.

In our most recent Employee Experience Survey, when asked to describe our culture using three words the top words our teams used were friendly, supportive, inclusive, collaborative, positive and fun.

With the flexibility to manage your career your way, we connect our employees with training programs, progression opportunities and provide lunch on a daily basis so that you can ‘make it happen’ for our customers. For more information visit mge.com.au/connected-careers/

What we are looking for

You will be a motivated and results-driven Marketing Executive, with experience in a B2B environment implementing effective digital marketing strategies and campaigns. You will have an understanding of AV Technologies and local industry knowledge of the Professional AV markets.

Your demonstrated experience managing marketing database segmentation, lead generating content strategies and EDM & display advertising campaigns will assist in generating engagement of the MadisonAV brand.

With your strong design aesthetic, you will demonstrate the ability to interpret brand guidelines accurately to suit their purpose. You will also have a working knowledge of E-commerce, CMS management and marketing automation – experience with Pardot and Salesforce will be highly regarded.