Marketing Coordinator

Description:

You Lead the Way. We’ve Got Your Back.

At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly redefining what’s possible — and we’re proud to back each other every step of the way. When you join #TeamAmex, you become part of a diverse community of over 60,000 colleagues, all with a common goal to deliver an exceptional customer experience every day.

The Consumer Acquisition team at American Express is a fast-paced team with a culture underpinned by trust, collaboration and innovation.

A unique opportunity has become available within the Consumer Acquisition Paid Channels team to support in planning and implementing through-the-line campaigns that attract and convert prospects to become American Express Card Members. This role will work in collaboration with the Assistant Manager and be vital in managing the end-to-end execution of media initiatives including creative production, media planning, optimisation and reporting, day-to-day management of our agency partners, as well as integration and collaboration with our central digital & analytics team.

If you thrive in a dynamic environment, you like to think outside the box, you are not afraid of testing and learning and you have strong passion for media this is the role for you.

Role responsibilities:

• Support your manager in planning and implementation of through-the-line campaigns to drive prospect conversions with media channels. Channels are mainly digital including display, video, audio and content, although can also include traditional channels such as out of home.

• Facilitate end-to-end acquisition media campaigns from agency briefing, to tracking and tagging implementation, measurement, and reporting.

• Manage key stakeholders in the creation and delivery of assets with agency partners.

• Assist manager on the go-to-market, working with various teams to flawlessly launch new assets and offers, including tagging, analytics, and tracking setup

• Follow key competitors and trends in market to identify any new media and growth opportunities to drive acquisition growth.

• Maintain media budget in line with approved media plans and invoicing.

• Minimum bachelor’s degree in business, marketing, media and/or communications.

• A passion to learn about media and its role within the marketing mix.

• Excellent verbal and written communication skills and attention to detail.

• Strong organisational skills to assist in stakeholder management as you’ll be working with multiple disciplines to deliver a common outcome.

• Ability to adapt in a working environment that might require pivots to react to potential changes to a plan.

• Self-motivator with an entrepreneurial mindset and ability to innovate.

• Ability to roll up your sleeves and make things happen, delivering results quickly and efficiently.

• Strong collaborator with a positive and approachable attitude.

• Willingness to join a trusting and collaborative team and have fun!

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.

Why American Express?

There’s a difference between having a job and making a difference.

American Express has been making a difference in people’s lives for over 160 years, backing them in moments big and small, granting access, tools, and resources to take on their biggest challenges and reap the greatest rewards.

We’ve also made a difference in the lives of our people, providing a culture of learning and collaboration, and helping them with what they need to succeed and thrive. We have their backs as they grow their skills, conquer new challenges, or even take time to spend with their family or community. And when they’re ready to take on a new career path, we’re right there with them, giving them the guidance and momentum into the best future they envision.

Because we believe that the best way to back our customers is to back our people.