Description:
EMAIL MARKETING/MARKETING AUTOMATION:
- Manage company’s email campaigns and communicate the company’s brands and services
- Analyse current email marketing campaigns and make recommendations for improvement
- Manage database of prospective and future clients: adding prospects, carrying out segmentation and periodical list cleansing
- A/B Testing on various email campaigns to increase campaign success: reduce bounce rates, improve content engagement, enhance conversion rate
- Proofread emails for clarity, grammar and spelling
- Analyze campaign performance and suggest improvements
CONTENT
- Be accountable for all content marketing initiatives to drive traffic, engagement, and leads
- Prepare long form and short form writing across all types of marketing content, including blogs, infographics, website copy, email campaigns, PPC ads, landing pages, social posts, and whitepapers and ebook
- Research industry and competitors essential in content strategy to ensure content resonates and appeals to the target audience
- Manage an editorial calendar to ensure content is created and delivered on time.
PPC
- Create and oversee PPC campaigns and make recommendations on how to optimise them
- Analyze and report data from Google Ads, spot trends and drive growth
- Create ad copy and landing pages
- Generate monthly Google Ads report
SOCIAL
- Curate content and post them on LinkedIn, Twitter, and Facebook
- Share valuable, original and curated content on social media to increase engagement, brand awareness and drive web traffic
- Optimise social media channels in response to platform updates
SEO
- Provide SEO analysis and recommendations in coordination with elements and structures of websites and web pages through Google Analytics and Console Report and coursing them to web developers for resolution
- Plan and create marketing content to drive traffic to a website by writing effective SEO content for blogs, websites and social media accounts
- Manage and generate web analytics report and review areas of achievements and opportunities
- Effectively implement on-page SEO: meta description, keywords, title tags, URL
MUST HAVES:
- Extensive social media experience across all major platforms
- Strategic Marketing
- A get up and go attitude. Someone who can be proactive and drive our marketing campaigns, and not need to be told everything to do;
- Be able to multitask as we have many websites, many brands, many targets.
- A team player, who will join in staff meetings, understand the team goals and actively participate and be proactive
- Hubspot marketing automation experience highly regarded
- Analytical - to manage google SEO & SEM performance
- A great attitude