Marketing And Communications Specialist

Description:

The primary objective of the company is to offer competitive Finance and Insurance products to over 700 retailers.
The key purpose is to provide effective on-brand digital marketing and advertising solutions to align with the brands strategic goals. This all encompassing communications role sits alongside customer engagement/CRM initiatives, website monitoring, reporting and analysis, working with the Brand to set up and communicate brand campaigns and provide the business with the support necessary to further align with our brand partners.

The role is responsible for the following.

• Monitoring, development, execution and distribution of Finance and Insurance marketing collaterals across all brands.
• Management of the suite of POS and promotional merchandise.
• Ensure that all marketing materials meet legal and compliance standards.
• Create, produce and implement effective marketing materials to support joint brand campaigns and activities.
• Approval of all F&I manufacturer, and dealer advertising to ensure compliance with industry practices.
• Assist Dealers with local advertising, sponsorship and event initiatives to increase brand awareness and exposure.
• Supporting the development and implementation of brand strategies
• Management of brand image libraries and create clear brand templates for internal use.
• Execution of effective internal communications whilst working alongside key stakeholders to ensure that communications are aligned with the audience, brand image and positioning
• Ensure that projects are delivered on time
• Marketing or Communications Degree
• Financial/Insurance industry experience is advantageous
• Solid knowledge in website optimisation, SEO, eDM, Google products and CMS platforms
• HTML skills and/or graphic design competencies are advantageous